Virtual Tours for Cruiselines

Step aboard before you book

Cruise virtual tours let prospective guests explore ships, cabins and destinations in immersive 360°, before they book. For cruise lines and travel agents that means higher conversion, more cabin upgrades, and a powerful remote-selling tool.

Sell more cabins, and more upgrades

Guests are more likely to upgrade to a higher cabin category when they have seen a 360° preview of their booking. A virtual tour of your cabins turns hesitation into confidence: guests see the real space, the view and the experience, then book.

Reach guests before they book, while they are booking, and after, across your website, booking flow, apps, social and print.

360 degree cruise ship deck virtual tour

Live implementations & clients

Click a brand to view their live virtual tour.

Crystal Cruises cruise virtual tourRitz-Carlton Yacht Collection cruise virtual tourPlantours cruise virtual tourWindstar Cruises cruise virtual tourAmaWaterways cruise virtual tourHolland America Line cruise virtual tourCrystal Cruises cruise virtual tourRitz-Carlton Yacht Collection cruise virtual tourPlantours cruise virtual tourWindstar Cruises cruise virtual tourAmaWaterways cruise virtual tourHolland America Line cruise virtual tour

See a live cruise virtual tour

Open the live Ship Tour →

What you can create

Bring every part of the guest experience to life in immersive 360°.

Ship tours

Decks, restaurants, bars, pools and theatres.

Cabin & category previews

Compare staterooms and suites side by side.

Destination & port tours

Preview shore excursions and ports of call.

Crew familiarisation

Doubles as immersive VR crew training.

Features

A complete platform behind every tour, from production to integration.

Full-service 360° content production
Guided VR sales tours (live and remote)
Booking-flow & contact-centre integration
Full replication to ship
LMS integration for crew training
Hosted on AWS, global CDN included
No re-shoot required — we can use your existing images
Stock page for travel agents
Bite-size content across your whole site, not one monolithic tour
Combine 360° with classic content by drag & drop (e.g. video in an on-board TV)
Self-managed enterprise CMS — the most advanced technological foundation
ADA-compliant & accessible

Know exactly what sells cabins

Every EXP360 virtual tour ships with a full analytics suite. See how many bookings the tour influenced, where guests explored, what they interacted with, and the return on your investment. Here is what that looks like (sample data).

147K+
Annual visitors
72s
Avg. time in tour
35%
Tour-influenced bookings
3
Ships, one dashboard

Booking attribution

Track enquiries and bookings that started inside the tour, so you can prove the revenue your 360° experience drives.

Visitor journey & heatmaps

See which decks, cabins and venues guests visit, in what order, and where they linger longest.

Interaction tracking

Every hotspot click, info point, video play and call-to-action is logged so you know what content converts.

Engagement & dwell time

Average view time, sessions and return visits reveal genuine buying intent, not just page views.

Reach & geography

Know which countries and markets your audience comes from to focus campaigns and localisation.

Device & channel split

Mobile vs desktop, share page vs web embed vs app, see exactly how guests reach your tours.

Calculate your virtual tour ROI

Adjust the assumptions to match your business and see the booking value an EXP360 cruise tour can drive.

Included
€562,600
Tour-influenced revenue / year
194
Bookings / year
66×
Return on investment
€52,200
Revenue / month
16
Bookings / month
Break-even: just 3 bookings a year cover the tour investment.

A snapshot from your annual report

Every client receives a branded, board-ready annual 360° analytics report, reach, engagement, top content and geography in one place.

EXP360 cruise virtual tour annual analytics report cover Virtual tour analytics dashboard KPIs and highlights Monthly virtual tour engagement and booking-season trend chart Virtual tour audience geographic distribution by country

Hover over a page to enlarge. Sample report shown with anonymized, illustrative data.

EXP360 360 degree camera filming a cruise ship lounge

Cruise Line Virtual Tour Marketing

Beyond the website, virtual tours are a sales-enablement tool. Travel agents can walk clients through a ship in a live, guided remote VR session, or familiarise themselves with the product in greater detail. With the EXP360 platform, you can provide access to B2C guests as well as B2B travel agencies through our stock-page portal.

Where to use your cruise virtual tours

One end-to-end solution, we handle everything from 360° production through to embedding. Upload once, and the same content works across your entire guest journey.

Across your website

Embed individual suites, cabin categories and open areas anywhere on your site, each scene individually configured.

Inside the booking flow

Drop tours straight into the booking path so guests can step inside the cabin before they reserve.

Upgrade offers

Show guests the suite they could move up to, right at the moment of decision, and lift upsell revenue.

Mobile apps

The same tours run natively inside your guest and crew apps, no rebuild required.

VR headsets

Fully immersive headset viewing for events, showrooms and on-board experiences.

Agents & remote sales

Guided live VR sessions and travel-agent portals close cabins without anyone leaving the office.

Upload once. Use it everywhere.

EXP360 is a complete end-to-end platform, from 360° production through to embedding across every touchpoint. Every tour is hosted on the global AWS CDN, included in your license, so it loads fast anywhere in the world. Produce it once and reuse the same content across your website, booking flow, upgrade offers, mobile apps and VR headsets.

Production → embedAWS CDN includedOne upload, any touchpoint

Frequently asked questions

How do cruise virtual tours help bookings?
They remove uncertainty. Guests who preview a cabin or ship in 360° book with more confidence, and upgrade more often.
What can be turned into a cruise virtual tour?
Ships, cabin categories, suites, public venues, and destinations or ports, anything that can be filmed in 360°.
Do guests need a VR headset?
No. Cruise virtual tours work on any device, desktop, mobile or headset.
Can agents sell with it remotely?
Yes. Guided VR sales tours let agents lead clients through a ship live and remotely.
Where is the content hosted, and is it included?
Every tour is hosted on the global AWS CDN, included in your EXP360 license, fast, secure delivery worldwide with nothing to manage on your side.