Data - a new currency
Nowadays, lots of people say data is the new gold. Grab your own "new gold" then with the help of VR Analytics that come with the platform. The data will tell you everything you need to know about your content usage. Not less.
We provide all the data beneficial for your output channels and content optimization. The shining star among all those stats is most certainly the heatmap that is generated automatically for every content element when played in any of the available channels. On the heatmap you can see exactly where people were looking when viewing the content.
This will help you to analyze if your content fulfils its purpose:
Is your sales and marketing content produced in a way that potential clients look at the spots of highest importance? If you provide training to your employees, does the content lead to the right messages or should you improve the training focus?